ISG commissioned Architon to support them in completing the design and addressing site and client challenges and changes throughout the intense fit-out programme.

The project included the fit-out of 2 floors of retail space, with basement support space below, on London’s Regent Street for fitness brand – Gymshark. The brand was founded in 2012 and is one of the fastest growing fitness brands in the world. Having trialled a few ‘pop ups’, the Regent Street store was to be their flagship and first permanent shop.

Gymshark brands itself as a lifestyle and wanted the store to reflect the company’s vision, i.e. a space to bring together products, Gymshark’s athletes and the community with a platform to share and create content.

The listed retail unit was therefore stripped back, and new openings were created to facilitate a new grand staircase, verification and ‘dumb waiter’ from basement store to retail levels.

New fire-rated constructions and a full sprinkler system was installed as part of the works.  The layouts themselves included a gym, changing rooms and showers as well as retail and ‘Joe and the Juice’ shop.  The Gymshark Landmark Store opened officially on Saturday 29th October 2022.